R4DAC
The R4DAC campaign aims to use radio engagement to educate the masses, especially women, on leveraging digitalization for their businesses. By providing practical knowledge and addressing the specific needs of women-led MSMEs, R4DAC seeks to create a sustainable impact, helping businesses thrive in the digital age.
As the anticipation builds, R4DAC is set to be a game-changer in the realm of digital adoption. The campaign will continue to roll out informative sessions, interactive discussions, and practical training to ensure that MSMEs, particularly those led by women, can harness the power of digital tools for growth and success.
Leaving no one behind in the digital space.
Target: MSMEs
Ashanti Region
Engage MSMEs through traditional radio and community information centers to promote digital adoption.
70% Women
Creating bridges
Our goal is to empower over 1,400 women-led MSMEs with digital transformation skills through targeted radio programs
Interactive
Allows for call-in, sms & whatsapp
Both radio and community centre sessions will allow for call-ins and SMS interactions. There will be peer learning sessions too.
Key Milestones
July 23, 2024
Stakeholder Engagement
There have been an in-person meeting at Hapa Space, radion station visits and interviews at 5 market centers in Kumasi
Aug 13, 2024
Content Development
Content is being tailored to address the gaps identified during stakeholder engagements, incorporating insights from our staff
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