Active Citizen Training

The 5 days training for Kumasi based Social Enterprise (SE), Civil Society Organisation (CSO) and Non-Governmental Organisation (NGO) organized under the British Council Ghana’s Active Citizens programme came off from Monday the 5th to Friday the 9th of February 2018. The training was sponsored by Indigo Trust, Hapa Foundation and SE Ghana.

The event was organised and held at hapaSpace, an innovation and incubation hub in Kumasi (Ghana). hapaSpace is also a co-working space and is located in the Dovewell (THE Village) Building, same building as GN Bank opposite the STC Bus Terminal in Adum.

The Importance of Social Enterprises 

Ghana faces a number of political, social, economic and environmental challenges. Solutions to a lot of these are being provided by non-governmental organisations(NGOs) and civil society organisations(CSOs)  These NGOs and CSOs are largely donation funded and thus face sustainability challenges. The concept of Social Enterprise has caught on as a remedy for them to find a financially sustainable operation model.

The fundamental ideology of Social Entrepreneurship revolves around the use of business approaches to address social and environmental issues. A social enterprise is a business that has been set up to use its proceeds from trading activities to address an economic, social, environmental or cultural need.

The Active Citizens programme

In 2009 the British Council designed the social leadership programme called Active Citizen. It has since been delivered in Europe, the Middle East, Africa and South Asia. It has reached more than 100,000 people to date through its training, conferences, social research and International Study Visits.

In 2017, the British Council started the Active Citizen programme in Ghana to develop the capacity of NGOs and CSOs to transition into Social Enterprises so as to enable them develop revenue models to make them financially sustainable beyond donations.

In Ghana, the Active Citizens programme is aimed at equipping SEs, CSOs, and NGOs with the capacity to develop revenue based modules that leads to sustainability.

The Kumasi Training

The five days programme was lead by British Council trainers made up of Mr Gideon Brefo , Mrs Ama Duncan, Mrs Rita Krampah, Mr Samuel Gariba ,  Mr Aminu Mohammed,  Mrs Maame Ama (Asantewaa) Adjem and Mr Albert Opoku who came to help train the participants in their various expertise.

The 5 days long program had 12 participants trained in:

  • How can they develop a sustainable revenue model?
  • Identify their business MVP?
  • Create and understand their business vision and mission?
  • How to map their stakeholders?
  • Plan a robust marketing and financial plan?

Some topics discussed were:

  1. Identity and Culture
  2. Wall of Greatness
  3. The power of questions
  4. Project Cycle
  5. Values and Assumptions
  6. Intercultural Dialogue
  7. Indicators of success
  8. Community Mapping
  9. Building your business model
  10. Business Model Canvas
  11. Value Proposition Canvas
  12. Identifying and building your customer-base
  13. Managing relationships
  14. Maintaining stakeholders and staying in business
  15. The Marketing Mix